New Stuff at Empax

What we're working on, who we're working with and where we're headed :

NES via LEGO

Castlevania

I'm not suggesting that I begin sketching in LEGO blocks, but these are great examples of how a two dimensional design can be demonstrated in a three dimensional space.

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Recycle Election Tech Virtually!

Red/Black NYS Money Map

The thought of chawin' on some yummy Census, Commerce, and Labor Department jerky and mapping it in a way that's accessible to both the geek and non-geek public would work wonders to generate knowledge and empower an insecure populus. 

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Google is sick!!

Google flu map

Google is sick!! And now they are trying to track who else might be, too. Through the use of collective intelligence Google is attempting track the flu in the U.S. Searched keywords represent a users most immediate intentions. Based on this idea Google believes they can predict outbreaks of the flu. “We found that there's a very close relationship between the frequency of these search queries and the number of people who are experiencing flu-like symptoms each week,” Google said on their official blog.

 

 

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Blog the Power

Public Enemy and Obama campaign

Much has already been written about the Obama campaign and its incredibly successful interaction with young voters via its online components, but the following quote, from this New York Yimes article, really struck me:

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Done Voting? Game While You Wait!

Super Obama World

Happy Election Day! I hope everyone has or will cast their vote today. Most polls will be closing 9PM this evening and with this phenomena of time zones we could all be waiting up to anywhere between midnight to, well, December? (Remember Election 2000?) So what are we to do during the time other than lose hair and bite our nails and check the news every two minutes?

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Brain Power

60 minutes' segment entitled "Brain Power"
60 minutes' segment entitled "Brain Power"

Where, oh where, to begin. Have you ever visited a place - a town, city or a country - and although you may have been somehow aware of its existence, after having visited this place you find yourself hyper aware of even the most subtle allusions to it. For example, I recently visited Iceland and since have found myself constantly bombarded by reminders of all things Icelandic. Let's call this the "Born Into Consciousness", or BIC, effect (I'm sure it has a better, more scientific name - I'm certainly not expecting to coin a new phrase here). The BIC effect is true of many things, not just locations, however this has always seemed to be the strongest evidence as to the existence of the BIC effect. Until recently.

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Lookin' Good

Second Lives: Rubber Glove Dress

Last Friday a few of us went to see the Banksy Pet Shop installation. We weren't wowed. By contrast, this past weekend I saw Second Lives: Remixing the Ordinary, at the newly re-opened Museum of Art and Design. This show features works of art made from everyday objects which make subtle commentary on the issues of our time but also look good:

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A Post About Posters

Italian poster

People are sometimes dismissive of posters, maybe it's the dorm-room association, or the idea that they're just advertising or propaganda, or perhaps that they're just cheesy, which many are. But posters–when done well–convey volumes about lots of stuff; history, politics, art, style, war, peace, ideas, desires, fashion, the zeitgeist. They can tell you, in one frame, what it would take many pages of text to explain. They're also a (more) affordable way to collect limited edition art, and unlike a Damien Hirst, a poster won't make your house smell of rotten beef after a few months.

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It's Better Than Good, It's Wired!

There's only one source for info-graphics that's found the best synergy between function and form, in my humble opinion, and that's Wired Magazine.

Info graphic from Wired Magazine

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Democracy on Display: A look at strategic communication and design campaigns for our nations' most important job

From the left: Garfield mechanical metal nose-thumber, Robert Kennedy paper dress, Al Smith pin with trademark derby. Courtesy of the Museum of Democracy.

In New York City there are currently several exhibitions that explore numerous aspects of presidential campaign history. “Campaigning for President: New York and American Election” at the Museum of the City of New York looks at how the city has affected the presidential election since George Washington defeated John Adams in 1789. Aside from the show’s link to New York’s influence it features the most extensive collection of memorabilia.

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Hobo Symbols

During the period of the Great Depression between 1930 and 1942 the American hobo ranks swelled. By any estimate easily more than one million men, women and children were riding the rails on any given day in search of work. Given the broad spectrum of participants in the mass migration of skilled and unskilled workers- the hobo culture reached unprecedented levels of sophistication. Contact with wandering hobo's was a common experience and they infused the American language with a wealth of popular lingo that is still in use today.

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Fleurs Bella Van

Fleurs Bella Van Left Side

The designers of Empax lent a hand in the design of the Fleurs Bella logo and van. Fleurs Bella is a team of beautifiers for flowers and installations. The designers crafted Fleurs Bella's previous arrangements into an even larger arrangement for their new van. You can't miss this van if you're in Manhattan! After quite some time, the van was finally ready for its debut last Monday...

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Say SOMETHING!!!

New York Times graphic

While on the subject of not-very-GOOD information graphics (see the previous blog entry below, from my fellow Empaxer Ehud Tal), here's another example, this time from the New York Times.

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Good intentions are not enough

A jumbled mess of ads that are supposed to represent the various interest groups behind legislation in Washington

I'm sure Good Magazine has good intentions. They stand for good causes. They care deeply about some of the most important issues of this century. I also think the design of the magazine is very attractive, like a beautiful Apple product. But, much like it is with Apple, there's a trap. When you try very hard to look good, you can end up being elitist and self-absorbed. Readers or web users end up with a message that prefers form over function instead of trying to create a synergy between them.

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I hate to complain about CNN but...

John King Magic Board

I reluctantly buy into the notion that CNN has the best political team on TV.  Nice job there, but you'd expect them to have the best user interactivity as well, and there's my gripe:  CNN's web interactivity is among the worst of all political media, with the non-availability of John King's "Magic Wall" being the prime example.  They have the data.  They have the hardware.  Why won't they let a little sunshine in and share it with their viewers and users?  For shame, stingy CNN.

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Martin Kace in Print Magazine

Print Magazine, October 2008

This October's issue of Print Magazine has an interview with our own Martin Kace. Amongst other things, he and Steven Heller discuss Israel, Clean Tech, and the role that design will play at their intersection. They also discuss some of the work Empax has done in the past to combat the negative effects humans are having on the environment. It's a great interview so be sure to check it out when it hits your newsstand!

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Branding: Israel as Battlefield

Our very own Martin Kace was the keynote speaker at the "Environment 2020" conference in Tel Aviv back on April 1st. His talk hilighted his vision for the branding of the Israeli environmental movement, and we'll be adding some clips from the talk soon. Both The Jerusalem Post and The Marker interviewed Mr. Kace about his vision after the talk. Below is a clipping from The Jerusalem Post followed by a translation of his interview from The Marker which was conducted in Hebrew.

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Many Eyes

Many Eyes

Last Friday, some members of the Empax team attended the AIGA IN/VISIBLE Fresh Dialogue on info graphics at the new New York Times building. This discussion looked at info graphics from different angles via four different personalities.

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Brand Tags

Brand Tags

This site is an interesting litmus for the effectiveness of well-known brands. It presents a brand, you enter the one word that comes to mind, then you can view how others have responded. Try it out for yourself.

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